Dato’sri Golden Chooi

Board of Chairman

Dato’ Sri Golden Chooi, Director of Sun Soon Yik Sdn Bhd (SSY) since its founding in 2003, has nearly three decades of experience in the environmental industry. Starting his career in 1995, he gained extensive expertise in environmental management. At SSY, he leads corporate strategy, overseeing marketing, R&D, logistics, finance, and operations. His vision and leadership have driven the company’s growth, with a focus on innovation, revenue management, and cost control.